2Nova и «Мой район» устанавливают связь с мультимедиа
2Nova соединяет контент газеты “Мой район” с порталом издания MR7.ru при помощи QR-кода.
Отметим, QR-код – это двумерный штрихкод, предоставляющий информацию для быстрого ее распознавания с помощью веб-камеры или фотокамеры мобильного телефона. Он может использоваться для кодирования адресов страниц веб-сайтов с последующим считыванием, декодированием и перенаправлением на соответствующую страницу. QR-код был придуман японскими программистами еще в 90-х годах и получил распространение в Японии и западных странах в рекламной отрасли. Например, QR-код, размещенный в печатной рекламе, может привести читателя на сайт рекламодателя или на специальную страницу этого сайта.
На первом этапе код будет вставляться в редакционные материалы. Проблема в том, что гиперссылки имеют, как правило, длинные трудночитаемые адреса и пользователям неудобно их вводить в адресную строку интернет-браузера. Но эта проблема решаема, если использовать QR-коды. Считывая их при помощи веб-камеры или фотокамеры мобильного устройства (сотового телефона, айфона, смартфона), можно мгновенно попасть на страницу сайта MR7.ru с соответствующим мультимедийным содержанием (фоторепортаж, видео, анимация и т.п.) или скачать файлы в формате MP3, DOC, XLS и т.п. Кстати, если не считать QR-кодов, попадавшихся в печатной рекламе, то это, возможно, первый пример в российской периодической печати.
Наша основная задача как разработчиков была создать удобный интерфейс для взаимодействия читателя с системой, что должно непременно расширить возможности газеты, продвинуть технологию в печати и подготовить аудиторию к использованию QR-кодов.
Если вас заинтересовали QR-коды, или возникли вопросы относительно технологии, пишите нам на hello@2nova.ru.
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